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Trendwatching Seminar Amsterdam: Key Consumer Trends shaping New Business Strategies

“Yes, these are turbulent times, but consumers can still get excited.” Last week I attended the half-day Trend Seminar of trenswatching.com in Amsterdam that covered 17 Mega Trends, 35 sub-trends, and countless insights and related innovations, presented by Henry Mason, trendwatching.com’s

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Picture8

Trendwatching Seminar Amsterdam: Key Consumer Trends shaping New Business Strategies

“Yes, these are turbulent times, but consumers can still get excited.” Last week I attended the half-day Trend Seminar of trenswatching.com in Amsterdam that covered 17 Mega Trends, 35 sub-trends, and countless insights and related innovations, presented by Henry Mason, trendwatching.com’s

Featured / Leave a comment
Schermata 07-2456133 alle 15.56.59

Facebook Engagement for Fashion Brands: 5 Signs You Are Doing it Wrong

When the PR office is running the Facebook page as a side effort… Facebook without a doubt has become a primary channel for brands to connect to their customers and to exploit their full potential. However, very often this kind

Featured / One comment
Schermata 07-2456133 alle 15.56.59

Facebook Engagement for Fashion Brands: 5 Signs You Are Doing it Wrong

When the PR office is running the Facebook page as a side effort… Facebook without a doubt has become a primary channel for brands to connect to their customers and to exploit their full potential. However, very often this kind

Featured / One comment
burberry app

Digital Trends at Men Fashion Week January 2012

What’s in and what’s out this season at Men Fashion Week in Milan and Paris? Regardless how amazing the collection could be, what’s behind the best fashion shows is the good PR and Marketing preparation. With the democratization of fashion, as a

Featured / 5 comments
burberry app

Digital Trends at Men Fashion Week January 2012

What’s in and what’s out this season at Men Fashion Week in Milan and Paris? Regardless how amazing the collection could be, what’s behind the best fashion shows is the good PR and Marketing preparation. With the democratization of fashion, as a

Featured / 5 comments
content-is-king

Content is the King, Storytelling is the Queen

Or what is the difference between successful brands in the digital space and those being there just because their competitors are already there? Content curation is the next buzz word on the internet. In the ever growing digital world we’re

Featured / 2 comments
content-is-king

Content is the King, Storytelling is the Queen

Or what is the difference between successful brands in the digital space and those being there just because their competitors are already there? Content curation is the next buzz word on the internet. In the ever growing digital world we’re

Featured / 2 comments

The next big thing in Fashion and Social Media: How to Seduce the Men

The fashion industry is learning the hard way that men and women are not the same. They engage and shop differently in the digital sphere, so they have to be addressed differently. Some leader brands such as Coach, Mr Porter,

Featured / 4 comments

The next big thing in Fashion and Social Media: How to Seduce the Men

The fashion industry is learning the hard way that men and women are not the same. They engage and shop differently in the digital sphere, so they have to be addressed differently. Some leader brands such as Coach, Mr Porter,

Featured / 4 comments
L2_digital_fashion_index

Digital Intelligence Index of European Niche Fashion Brands

Recently I discovered the think tank for digital innovation L2 which made my life easier thanks to their greatly valuable reports that rank major brands in different industries according to their digital IQ. The definitive benchmark for online competence, Digital IQ Index®

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L2_digital_fashion_index

Digital Intelligence Index of European Niche Fashion Brands

Recently I discovered the think tank for digital innovation L2 which made my life easier thanks to their greatly valuable reports that rank major brands in different industries according to their digital IQ. The definitive benchmark for online competence, Digital IQ Index®

Featured / Leave a comment

What’s the next Facebook for Brands?

Some days ago I was flattered to be asked to contribute to a book about Social Media with my humble opinion on the bright future of brand communication through social media. Since the book will be in Bulgarian but the matter

Featured / Leave a comment

What’s the next Facebook for Brands?

Some days ago I was flattered to be asked to contribute to a book about Social Media with my humble opinion on the bright future of brand communication through social media. Since the book will be in Bulgarian but the matter

Featured / Leave a comment
fireshot-capture-002-doug-fords-spokespuppet-1-www_facebook_com_photo_php_fbid211140108908312setpu_193918727297117type1theater

Beyond trivial fan pages in Facebook

Content is a king, but imagination is power As brands are no longer doubting the need to communicate through social networks, they are literally polluting all channels with their presence. Many are stealing already realized ideas, others are still afraid to go beyond traditional advertising model.

Featured / 2 comments
fireshot-capture-002-doug-fords-spokespuppet-1-www_facebook_com_photo_php_fbid211140108908312setpu_193918727297117type1theater

Beyond trivial fan pages in Facebook

Content is a king, but imagination is power As brands are no longer doubting the need to communicate through social networks, they are literally polluting all channels with their presence. Many are stealing already realized ideas, others are still afraid to go beyond traditional advertising model.

Featured / 2 comments

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for my blog. Here’s an excerpt: The new Boeing 787 Dreamliner can carry about 250 passengers. This blog was viewed about 1,700 times in 2012. If it were a Dreamliner,

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for my blog. Here’s an excerpt: The new Boeing 787 Dreamliner can carry about 250 passengers. This blog was viewed about 1,700 times in 2012. If it were a Dreamliner,

Schermata 10-2456203 alle 16.55.18

Re-targeting ads on Facebook? Facebook Exchange has arrived.

With Facebook Exchange and Custom Audiences social advertising is set to be more relevant than ever Digital marketers have been advertising on facebook for years now with the possibility to target ads to a certain group of people with specific

Schermata 10-2456203 alle 16.55.18

Re-targeting ads on Facebook? Facebook Exchange has arrived.

With Facebook Exchange and Custom Audiences social advertising is set to be more relevant than ever Digital marketers have been advertising on facebook for years now with the possibility to target ads to a certain group of people with specific

images

Fashiolista: Pinterest for the fashion world

We all know Pinterest is just a great e-commerce marketing tool. Now Imagine all the benefits your brand can have from the traffic brought to your online store from Pinterest. If you are working for a fashion brand, then you

images

Fashiolista: Pinterest for the fashion world

We all know Pinterest is just a great e-commerce marketing tool. Now Imagine all the benefits your brand can have from the traffic brought to your online store from Pinterest. If you are working for a fashion brand, then you

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Women Fashion Week AW 2012 – a digital digest

When high fashion meets high-tech After the Men Fashion Week digital digest last month, here it is how the ladies collections strike back. It’s been one of the most interesting seasons from a digital perspective and here are the future trends

7

Women Fashion Week AW 2012 – a digital digest

When high fashion meets high-tech After the Men Fashion Week digital digest last month, here it is how the ladies collections strike back. It’s been one of the most interesting seasons from a digital perspective and here are the future trends