Music goes viral, Singers get social

Who said free download will destroy music industry? Not, if the industry changes quick enough and starts using new communication channels for profit. Here are some successful examples.


Just one year ago a song with the main refrain “Fuck you” would be almost impossible to go live on TV. And still it is. But who needs to go on a musical channel to become famous when there are so many other tools already and you can do wounder with a little bit of professionalism and intuition in the right time and on the right place.

Just last week, a stripped-down video featuring merely the lyrics of Cee-lo Green’s “F**ck You” song, officially went viral. Within days, the song — a single of the Gnarls Barkley singer’s new album The Ladykiller — even got its first remix, courtesy of 50 Cent. And then, surprisingly enough for most of us, the official video came to YouTube just yesterday and it totally beat the unofficial. Now, I don’t know if the video goes also on TV and I don’t really care since I am listening to it online every time I want.

Another shining example coming from the musical scene lately.  Famous performers buy back their verified Twitter accounts and start using them in a way their communication team would never advise, but actually should.

Rihanna was the first to lead the celebrity Twitter trend – she’s taken over control of an account set up by her record bosses on the social networking website. And what does a celebrity with it’s own Twitter account followed from millions of fans?
Last week she posted a photo to show her fans, how she got burned with a brand new curling iron, while she tried to tame her lovely tresses. This was her comment: New hair, new curling iron BURN, damn 4head always in the way … Follow her here for more intimate revealings coming up.

Another singer fallen in the ‘trap’ of his own Twitter account is my very favorite Kanye West. For whatever reason though, he decided to turn it into his “stream of consciousness”  that seems to be still upset after last year VMA  incident, when he rushed onto the stage and interrupted Taylor Swift’s acceptance speech for best female music video. Even the ones who blamed him ever since then, can’t help but appreciate the rawness of each tweet. There is no filter or middle man between his thoughts and the rest of the world. Here some of the most emotional tweets he posted these days. For more follow him here.

– “I’m sorry Taylor.”

– “If you google Asshole my face may very well pop up”

– “When I woke up from the crazy nightmare I looked in the mirror and said GROW UP KANYE … I take the responsibility for my actions”

– “These tweets have no manager, no publicist , no grammar checking… this is raw”

C’mon Kanye, get yourself together. You have 956,954 followers. Maybe it’s time to try Rihanna’s sense of humor and post a picture of your cut by shaving skin 🙂

When Cee-lo, Rihanna and Kanye West do it, the rest will come. Everybody appreciates row communication and direct ads-free messages from celebrities. Another way Twitter is changing the way we communicate. As Mashable magazine puts it: Information has been set free.

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About teakosta

curios to see if blogging can make a difference

2 comments

  1. majah

    I like it when you write about music… :))) I feel you more and more closer ;P And this post is really interesting having in mind your expert point of view

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