Facebook: Watch that Video!
“Yes, these are turbulent times, but consumers can still get excited.” Last week I attended the half-day Trend Seminar of trenswatching.com in Amsterdam that covered 17 Mega Trends, 35 sub-trends, and countless insights and related innovations, presented by Henry Mason, trendwatching.com’s
When the PR office is running the Facebook page as a side effort… Facebook without a doubt has become a primary channel for brands to connect to their customers and to exploit their full potential. However, very often this kind
What’s in and what’s out this season at Men Fashion Week in Milan and Paris? Regardless how amazing the collection could be, what’s behind the best fashion shows is the good PR and Marketing preparation. With the democratization of fashion, as a
Or what is the difference between successful brands in the digital space and those being there just because their competitors are already there? Content curation is the next buzz word on the internet. In the ever growing digital world we’re
The fashion industry is learning the hard way that men and women are not the same. They engage and shop differently in the digital sphere, so they have to be addressed differently. Some leader brands such as Coach, Mr Porter,
Recently I discovered the think tank for digital innovation L2 which made my life easier thanks to their greatly valuable reports that rank major brands in different industries according to their digital IQ. The definitive benchmark for online competence, Digital IQ Index®
Some days ago I was flattered to be asked to contribute to a book about Social Media with my humble opinion on the bright future of brand communication through social media. Since the book will be in Bulgarian but the matter
Content is a king, but imagination is power As brands are no longer doubting the need to communicate through social networks, they are literally polluting all channels with their presence. Many are stealing already realized ideas, others are still afraid to go beyond traditional advertising model.