We all know Pinterest is just a great e-commerce marketing tool. Now Imagine all the benefits your brand can have from the traffic brought to your online store from Pinterest. If you are working for a fashion brand, then you should discover Fashiolista, it’s basically like Pinterest but only for clothes, accessories and shoes. Users can add (pin) their desired products to their profile from every online store and since recently the social network has been selected by Facebook as one of the first fashion communities in the world to launch a fashion application for timeline. Just like Pinterest.
So now users can immediately publish their fashion “loves” from Fashiolista to their Facebook timelines and quickly share picks with their friends. The new app was created with the Open Graph API, and Facebook is highly selective with the applications it allows to integrate into timeline.
Fashiolista’s timeline app allows users to both share and archive personal fashion favorites. Members can scroll back in their timelines and check their past color crushes, find out exactly when they swapped their Louboutins for biker boots, and when they bought that favorite neon nail polish.
Fashiolista is an online fashion community that reaches over 2 million fashionable members worldwide every month. The company estimates that the new Facebook app will generate half a million “loves,” “finds” and “follows” can be shared on Facebook every day. Every fashion love on Fashiolista is now saved among photos, updates and other important moments in time, to be shared with all friends, groups and fans on Facebook.
Can you already smell the big opportunity for fashion e-commerce? For the brands that have one, the rest are totally irrelevant…This doesn’t mean of course fashion brands should switch from Pinterest to Fashiolista but they definitely must take advantage of the crowds of potential customers “loving” their items on the web. How? Well, Gucci has more than 1000 top products “pinned” on Fashiolista, shared by thousands of users. How many items does your brand have there already?
If you are still looking for a way to start and are willing to invest some budget, take a look at Fashionlista’s business opportunities for brands. You can choose from classic display advertising to more engaging ways of promotions like premium account, featured products, contest or integrated “love” button to your website. Fashiolista provides also a detailed information about their current traffic and audience demographics to make sure it’s totally in line with your target users. Most importantly, according to their website, there are many influential fashion bloggers on the social network with millions of fan following them, so if you manage to get your brand “loved” by them, their fans are to follow.
An example of a brand contest can be seen here, by a Swedish designer Avanna and a skull tee as a giveaway. The participants are nearly 6000.