Category Archives: Facebook
Re-targeting ads on Facebook? Facebook Exchange has arrived.
With Facebook Exchange and Custom Audiences social advertising is set to be more relevant than ever Digital marketers have been advertising on facebook for years now with the possibility to target ads to a certain group of people with specific
Re-targeting ads on Facebook? Facebook Exchange has arrived.
With Facebook Exchange and Custom Audiences social advertising is set to be more relevant than ever Digital marketers have been advertising on facebook for years now with the possibility to target ads to a certain group of people with specific
Facebook Engagement for Fashion Brands: 5 Signs You Are Doing it Wrong
When the PR office is running the Facebook page as a side effort… Facebook without a doubt has become a primary channel for brands to connect to their customers and to exploit their full potential. However, very often this kind
Facebook Engagement for Fashion Brands: 5 Signs You Are Doing it Wrong
When the PR office is running the Facebook page as a side effort… Facebook without a doubt has become a primary channel for brands to connect to their customers and to exploit their full potential. However, very often this kind
Content is the King, Storytelling is the Queen
Or what is the difference between successful brands in the digital space and those being there just because their competitors are already there? Content curation is the next buzz word on the internet. In the ever growing digital world we’re
Content is the King, Storytelling is the Queen
Or what is the difference between successful brands in the digital space and those being there just because their competitors are already there? Content curation is the next buzz word on the internet. In the ever growing digital world we’re
The next big thing in Fashion and Social Media: How to Seduce the Men
The fashion industry is learning the hard way that men and women are not the same. They engage and shop differently in the digital sphere, so they have to be addressed differently. Some leader brands such as Coach, Mr Porter,
The next big thing in Fashion and Social Media: How to Seduce the Men
The fashion industry is learning the hard way that men and women are not the same. They engage and shop differently in the digital sphere, so they have to be addressed differently. Some leader brands such as Coach, Mr Porter,
What’s the next Facebook for Brands?
Some days ago I was flattered to be asked to contribute to a book about Social Media with my humble opinion on the bright future of brand communication through social media. Since the book will be in Bulgarian but the matter
What’s the next Facebook for Brands?
Some days ago I was flattered to be asked to contribute to a book about Social Media with my humble opinion on the bright future of brand communication through social media. Since the book will be in Bulgarian but the matter
Some fresh digital campaigns you can’t miss
Unless you decided to hit the road into the wild.. Diesel – Excellbook Initially I wasn’t a fan of the “Be Stupid” campaign of Diesel, and I though it was a bit childish and flat. But this is where I changed my mind
Some fresh digital campaigns you can’t miss
Unless you decided to hit the road into the wild.. Diesel – Excellbook Initially I wasn’t a fan of the “Be Stupid” campaign of Diesel, and I though it was a bit childish and flat. But this is where I changed my mind
Beyond trivial fan pages in Facebook
Content is a king, but imagination is power As brands are no longer doubting the need to communicate through social networks, they are literally polluting all channels with their presence. Many are stealing already realized ideas, others are still afraid to go beyond traditional advertising model.
Beyond trivial fan pages in Facebook
Content is a king, but imagination is power As brands are no longer doubting the need to communicate through social networks, they are literally polluting all channels with their presence. Many are stealing already realized ideas, others are still afraid to go beyond traditional advertising model.
Digital Marketing and Comms 