Category Archives: Fashion Marketing
Facebook Engagement for Fashion Brands: 5 Signs You Are Doing it Wrong
When the PR office is running the Facebook page as a side effort… Facebook without a doubt has become a primary channel for brands to connect to their customers and to exploit their full potential. However, very often this kind
Facebook Engagement for Fashion Brands: 5 Signs You Are Doing it Wrong
When the PR office is running the Facebook page as a side effort… Facebook without a doubt has become a primary channel for brands to connect to their customers and to exploit their full potential. However, very often this kind
Women Fashion Week AW 2012 – a digital digest
When high fashion meets high-tech After the Men Fashion Week digital digest last month, here it is how the ladies collections strike back. It’s been one of the most interesting seasons from a digital perspective and here are the future trends
Women Fashion Week AW 2012 – a digital digest
When high fashion meets high-tech After the Men Fashion Week digital digest last month, here it is how the ladies collections strike back. It’s been one of the most interesting seasons from a digital perspective and here are the future trends
Digital Trends at Men Fashion Week January 2012
What’s in and what’s out this season at Men Fashion Week in Milan and Paris? Regardless how amazing the collection could be, what’s behind the best fashion shows is the good PR and Marketing preparation. With the democratization of fashion, as a
Digital Trends at Men Fashion Week January 2012
What’s in and what’s out this season at Men Fashion Week in Milan and Paris? Regardless how amazing the collection could be, what’s behind the best fashion shows is the good PR and Marketing preparation. With the democratization of fashion, as a
The next big thing in Fashion and Social Media: How to Seduce the Men
The fashion industry is learning the hard way that men and women are not the same. They engage and shop differently in the digital sphere, so they have to be addressed differently. Some leader brands such as Coach, Mr Porter,
The next big thing in Fashion and Social Media: How to Seduce the Men
The fashion industry is learning the hard way that men and women are not the same. They engage and shop differently in the digital sphere, so they have to be addressed differently. Some leader brands such as Coach, Mr Porter,
Digital Intelligence Index of European Niche Fashion Brands
Recently I discovered the think tank for digital innovation L2 which made my life easier thanks to their greatly valuable reports that rank major brands in different industries according to their digital IQ. The definitive benchmark for online competence, Digital IQ Index®
Digital Intelligence Index of European Niche Fashion Brands
Recently I discovered the think tank for digital innovation L2 which made my life easier thanks to their greatly valuable reports that rank major brands in different industries according to their digital IQ. The definitive benchmark for online competence, Digital IQ Index®
Digital Marketing and Comms 