Category Archives: Social Media

Re-targeting ads on Facebook? Facebook Exchange has arrived.

With Facebook Exchange and Custom Audiences social advertising is set to be more relevant than ever Digital marketers have been advertising on facebook for years now with the possibility to target ads to a certain group of people with specific

Re-targeting ads on Facebook? Facebook Exchange has arrived.

With Facebook Exchange and Custom Audiences social advertising is set to be more relevant than ever Digital marketers have been advertising on facebook for years now with the possibility to target ads to a certain group of people with specific

Facebook Engagement for Fashion Brands: 5 Signs You Are Doing it Wrong

When the PR office is running the Facebook page as a side effort… Facebook without a doubt has become a primary channel for brands to connect to their customers and to exploit their full potential. However, very often this kind

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Facebook Engagement for Fashion Brands: 5 Signs You Are Doing it Wrong

When the PR office is running the Facebook page as a side effort… Facebook without a doubt has become a primary channel for brands to connect to their customers and to exploit their full potential. However, very often this kind

Featured / One comment

Fashiolista: Pinterest for the fashion world

We all know Pinterest is just a great e-commerce marketing tool. Now Imagine all the benefits your brand can have from the traffic brought to your online store from Pinterest. If you are working for a fashion brand, then you

Fashiolista: Pinterest for the fashion world

We all know Pinterest is just a great e-commerce marketing tool. Now Imagine all the benefits your brand can have from the traffic brought to your online store from Pinterest. If you are working for a fashion brand, then you

Women Fashion Week AW 2012 – a digital digest

When high fashion meets high-tech After the Men Fashion Week digital digest last month, here it is how the ladies collections strike back. It’s been one of the most interesting seasons from a digital perspective and here are the future trends

Women Fashion Week AW 2012 – a digital digest

When high fashion meets high-tech After the Men Fashion Week digital digest last month, here it is how the ladies collections strike back. It’s been one of the most interesting seasons from a digital perspective and here are the future trends

Digital Trends at Men Fashion Week January 2012

What’s in and what’s out this season at Men Fashion Week in Milan and Paris? Regardless how amazing the collection could be, what’s behind the best fashion shows is the good PR and Marketing preparation. With the democratization of fashion, as a

Featured / 5 comments

Digital Trends at Men Fashion Week January 2012

What’s in and what’s out this season at Men Fashion Week in Milan and Paris? Regardless how amazing the collection could be, what’s behind the best fashion shows is the good PR and Marketing preparation. With the democratization of fashion, as a

Featured / 5 comments

Content is the King, Storytelling is the Queen

Or what is the difference between successful brands in the digital space and those being there just because their competitors are already there? Content curation is the next buzz word on the internet. In the ever growing digital world we’re

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Content is the King, Storytelling is the Queen

Or what is the difference between successful brands in the digital space and those being there just because their competitors are already there? Content curation is the next buzz word on the internet. In the ever growing digital world we’re

Featured / 2 comments

The next big thing in Fashion and Social Media: How to Seduce the Men

The fashion industry is learning the hard way that men and women are not the same. They engage and shop differently in the digital sphere, so they have to be addressed differently. Some leader brands such as Coach, Mr Porter,

Featured / 4 comments

The next big thing in Fashion and Social Media: How to Seduce the Men

The fashion industry is learning the hard way that men and women are not the same. They engage and shop differently in the digital sphere, so they have to be addressed differently. Some leader brands such as Coach, Mr Porter,

Featured / 4 comments